Startup advice from Prof JP

Scaling a Business

• understand why customers buy/use your product?
• don’t scale by doing more things

Case Study: RightMedia

• They built an add network for add networks. But: how do you get people to join your platform?
  • go for the losers first!
  • the ones that are a little desperate to make some revenue from anywhere
  • You won’t get the biggest ones, but there’s a lot to be made from “the tails”

• right media acquisition
  • built up some tech
  • the profit was pure business negotiation and leverage