Startup advice from Prof JP
Scaling a Business
- understand why customers buy/use your product?
- don’t scale by doing more things
Case Study: RightMedia
- They built an add network for add networks. But: how do you get people to join your platform?
- go for the losers first!
- the ones that are a little desperate to make some revenue from anywhere
- You won’t get the biggest ones, but there’s a lot to be made from “the tails”
- right media acquisition
- built up some tech
- the profit was pure business negotiation and leverage